Projects
Implementing Twitter-like Features in the Amazon App
Overview
Integrating social features into Amazon's E-commerce platform. A strategic design exploration to enhance user engagement by incorporating Twitter-inspired social elements into Amazon's existing ecosystem
Core Problem
Twitter's uncertain future due to acquisition created a market opportunity
E-commerce platforms lack meaningful social interactions
Need to enhance user engagement beyond traditional shopping experiences
Solution
Introduce lightweight social features within Amazon's app that enables users to:
Interact with each other
Share purchases
Collaborate based on common interests
Create community-driven commerce experiences
Impact
Validated design improvements through continuous customer feedback
Achieved significant 33% increase in user satisfaction
Overview
My design process
4-week collaborative project
Comprehensive research and design exploration
Used tools: Figma, Figjam, Miro, Google Docs
Maintained core e-commerce functionality
Seamlessly integrated social features
Impact
Measurable Outcomes
Transform Amazon from a mere shopping platform to a social commerce destination
Provide meaningful interactions for users
Create competitive advantage through innovative design
